Truth in advertising has taken a hit lately. First, we find out that Cap’n Crunch doesn’t actually hold the rank of captain
—now this: Oreo Double Stufs might not have double the stuff in them.
The iconic Nabisco cookie and social media darling has been exposed by a group of enthusiastic math students at a New York high school.
Dan Anderson’s consumer math class found out that Double Stuf Oreos are only 1.86 times the size of regular Oreos.
The New York Daily News has the scoop
—and they even show their work.
In a very un-Oreo move, the brand decided to play the role of nay-saying jerk. From the Daily News
Nabisco spokeswoman Kimberly Fontes wrote the Daily News in an email that the Double Stuf Oreos are made with double the cream in comparison to the regular Oreos.
"While I'm not familiar with what was done in the classroom setting, I can confirm for you that our recipe for the Oreo Double Stuf Cookie has double the Stuf, or cream filling when compared with our base, or original Oreo cookie.
Talk about a missed opportunity.
Clearly there’s a gap between what consumers expect “double” to mean and what the brand does. A stronger choice would it have been to ’fess up to the possibility that something might be amiss, look into it, and ensure it doesn’t happen again (while letting fans in on the process).
Unfortunately, it doesn’t look like we’ll ever know how much stronger a choice it would have been.
A Gawker story
about the incident coincides with an Oreo ad takeover of the site: