For a journalism nerd, there are few things more satisfying than reading a high-quality investigative journalism piece. That’s why it’s fantastic that the Center for Investigative Reporting is looking to boost its profile with a rebranding campaign.
Working with San Francisco ad agency Goodby Silverstein & Partners (which is working gratis), CIR has a new logo, an hourlong investigative show on public radio, and a video game for kids. It has also enhanced its article pages with a sleek look that promises to be responsive for mobile devices.
The partnership reflects our multiplatform approach to journalism and will roll out across multiple mediums.
All elements of the campaign are based on the act of redaction, a tool of government secrecy with investigative reporting as an antidote, revealing the truth and serving as a check and balance on abuse.
The CIR is seeing plenty of positive press regarding the revamp, including a New York Times piece
that dives into the story of how CIR and GSP formed their partnership.
[RELATED: Learn how to create content that sticks for the long haul at our December NYC summit.]
The campaign even comes with its very own sizzle reel:
C’mon—that’s a high-quality sizzle reel, isn’t it?