It’s starting to seem like Urban Outfitters’ entire marketing strategy is based on publicity through offensiveness. The pattern goes as follows: Step one, the offensive product is unceremoniously plopped on its shelves. Then, someone gets offended. Step two, the offended party blogs, tweets, Instagrams or otherwise shares an image of the product and we all pick it up and run with it.
Step three, profit?
The latest in a long line of offenses (for which Urban Outfitters usually apologizes) stems from a t-shirt with a pattern that repeats the word “depression.”
Similar messages were posted to the company’s Facebook page, which prompted the company to the remove the shirts from the shelves.
No matter how many times they mess up, it seems shoppers keep coming back. But some might be catching on to their bizarre marketing ploys:
When will Urban Outfitters finally reach the point where they’ve inspired every potential shopper declare, “I shall not shop there again, no matter how ironic their T-shirt slogans or how retro their sundries”?
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This isn’t the first time Urban Outfitters has had to apologize for a malady-related item on its shelves.
In May, the company took some heat for selling shot glasses, flasks and beer koozies made to look like prescription pill bottles.
So, well done Urban Outfitters. You’ve become the Dennis Rodman