Search giant Google has overtaken Apple as the most valuable brand in the world, research released Tuesday found. In another study released Tuesday, cable companies Comcast and Time Warner were named the most-hated companies in America. Combined, the two studies run the gamut.
Millward Brown’s 100 Top BrandZ report is front-loaded with tech firms, but Google led the pack because it “has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” Beniot Tranzer, head of Millward Brown France, told Agence France Presse
Here’s the full top 10, along with Millward Brown’s valuations:
1. Google ($159 billion)
2. Apple ($148 billion)
3. IBM ($108 billion)
4. Microsoft ($90 billion)
5. McDonald’s ($86 billion)
6. Coca-Cola ($81 billion)
7. Visa ($79 billion)
8. AT&T ($78 billion)
9. Marlboro ($67 billion)
10. Amazon ($64 billion)
Though tech dominates the top of the list, apparel brands actually grew faster than any other type of brand in this year’s list, a Millward Brown press release states.
Also on Tuesday, the University of Michigan’s Ross School of Business revealed that cable companies are suffering in the 2014 American Customer Satisfaction Index
. Comcast, which also topped Consumerist’s poll of the “Worst Company in America”
is next-to-last in the index, while Time Warner Cable’s score is even lower.
The makers of the index explained the companies’ problems in its report:
High prices, poor reliability, and declining customer service are to blame for low customer satisfaction with pay TV services. The cost of subscription TV has been rising 6% per year on average—four times the rate of inflation. But now, dissatisfied pay TV customers have more alternatives than ever before. The rise of streaming video from companies like Netflix and Amazon, combined with pay TV’s deteriorating service quality and higher prices, has led to the first-ever net loss of television service subscribers for a full year in 2013.
The report added that every TV service provider lost 3 to 7 percent of their scores in this year’s index. Internet service providers, which overlap with TV providers quite a bit, also fared quite badly.