Do you know a young lady with a birthday coming up? We have the perfect gift.
Barbie has been an astronaut, flight attendant, dedicated fast food employee, doctor and star of sport and screen—and now she’s leaning in. Mattel has partnered with Girls Who Code, Rent the Runway and One Kings Lane to create Entrepreneur Barbie.
According to Mashable
, the entrepreneurial version of the famous doll was “created in hopes of inspiring girls to dream bigger.”
Any good campaign has a microsite, and this one
is comprehensive and awesome. Barbie is celebrating women entrepreneurs in style with all sorts of content that encourages young ladies to understand that they, too, can run a company.
The message is strong, positive and presented extremely effectively.
You know where this is headed, folks. We’re just a hoodie away from Startup Barbie.
What do you think, PR Daily
readers? Is Entrepreneur Barbie a total success?