With deference to Jerry Seinfeld, what’s the deal with websites experimenting on people?
First, it was Facebook that manipulated news feeds
for the sake of science. Now, OkCupid is telling its users that it has performed experiments as well—three of them, in fact. Two involved removing or offering up only user images, the other involved the site’s matching algorithm.
In a recent blog post
, OkCupid co-founder Christian Rudder admitted, “OkCupid doesn’t really know what it’s doing … Most ideas are bad. Even good ideas could be better. Experiments are how you sort all this out.”
Rudder made light of the experiments, but many weren’t laughing:
Not everyone was put off by the experiments, however:
Like it or not, agree with it or not, you have to give credit to OkCupid for being transparent. It takes some corporate guts of steel to see the backlash that Facebook received and tell the world, “Actually, we do that, too.”