Last week, Netflix added a bunch of new movies and TV shows including one of my favorites: "Gilmore Girls."
I’ve lost count of how many times I’ve watched this show, and I even
own the entire series on DVD, yet I found myself seeking it out it on Netflix,
adding it to my queue and entering the world of Lorelai and Rory, the
mother-daughter duo, once again. Of course, what would a "Gilmore Girls"
re-watch be without a fresh perspective?
With that in mind, here are three public relations lessons you can learn from the show's seven seasons.
1. Stay culturally aware. As you watch "Gilmore
Girls," you’ll notice all sorts of cultural references. Although they’re
fun reminders of what was popular at the time, some of them even serve a
purpose in helping the characters deal with tough situations.
When it comes to public relations, it’s also important to know what’s
going on in the world. In addition to being better informed yourself,
this will help you frame your pitches, social media updates and blog posts in a relevant way.
2. Read. Rory is constantly reading throughout "Gilmore Girls." In fact, Entertainment Weekly even made a Rory Gilmore reading list
based on books seen in her hands and mentioned throughout the show.
What does this have to do with public relations? A big part of marketing
is conveying your message clearly and concisely. Your writing skills
are vital for modern communication methods. The more writing you’re exposed to, the better your own writing will be. Plus it’s good, fun stimulation for your brain, too.
3. Learn from criticism. I don’t want to give too
much away if you haven’t watched all of "Gilmore Girls" yet, but let’s
just say that Rory makes a few mistakes. There’s one time in particular
where she has a hard time accepting criticism (granted, the criticism
was pretty harsh) and handles everything badly.
In the world of public
relations, you’ll take some criticism, too. Instead of taking it
personally, think about what you can learn from it. Can you improve your
pitching techniques? Or make your company’s message stronger? Use the
feedback to your advantage.
Have you had a chance to binge-watch "Gilmore Girls" yet? What public relations lessons have you learned from the series?
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Emily Sidley is senior director of publicity at Three Girls Media, Inc.,
a boutique public relations and social media management agency located
in the greater Seattle area. A version of this story
original appeared on the company's blog.