Study: Marketers to spend more on Facebook, Instagram ads
A recent survey revealed that nearly 75 percent of marketing pros will spend money on Instagram in 2016, and more than half are increasing their Facebook budgets.
An RBC Capital Markets and AdAge study reveals that 72 percent of the 1,000 marketing pros surveyed said they plan to spend dollars on Instagram in 2016.
Marketers surveyed said they also plan to spend money with Pinterest (41 percent), SnapChat (36 percent) and Amazon (34 percent) within the next year.
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