Freelance director shares 4 ways to dominate YouTube

Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel.

Here are four hard-won video creation and syndication tips courtesy of George Mays, an award-winning Los Angeles-based director and producer who works with Red Bull Media House:

1. Embrace storyboarding. Never go into production without drawing up the progression of scenes first. If you’re making corporate videos—especially if you might be required to show your concept to the decision-makers—you need at least an outline, Mays says.

He recommends storyboarding your entire shoot.

“This gets the production team and client on the same page. It’s also an opportunity for the artist and client to deconstruct the story in a visual manner,” Mays says. “All the ambiguity goes away so there are no misunderstandings later.”

Storyboarding is also a confidence booster.