If you think getting your brand involved with Valentine’s Day is not relevant, tasteless or even cringe-worthy, think again.
Integrating relevant holiday themes into your marketing efforts offers brand managers a unique opportunity to creatively reach their audiences. Marketers
must find new ways to grab their audience's attention, because standard day-to-day marketing is no longer enough.
Valentine’s Day has the potential to remind consumers why they love you, and for you to show that love in return.
Here are five ways you can incorporate Valentine's Day into your marketing efforts:
1. Share love.
A little bit of love shared via social channels and marketing emails is a nice touch.
You can use this an excuse to say thank you to your customers. Make sure that your message and tone of voice is consistent across all the platforms and
don’t try to appeal to everyone.
Know and understand your audience—and what kind of message they would like to receive. Make it as personal as possible.
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2. Give gifts. Customers love feeling like they received something for free.
Encouraging sales by offering a gift with purchase—or sending vouchers to be redeemed on Valentine's Day orders—is a great way to give to your customers
while boosting sales.
3. Create a partnership.
If it doesn't make sense for you to offer a gift, deal or service on Valentine's Day—or if you can't afford to—get together with somebody else to offer an
incentive to your customer that you can’t fulfill on your own. By doing so, you get the added benefit of a dual brand following.
4. Run a competition.
Running a Valentine's-Day-themed competition can be a great way to encourage engagement.
Valentine's Day is all about giving, sharing and love. Make the most of this by encouraging consumers to share your content. Launch a competition on one
social media platform, but don't limit it.
Think beyond Valentine's Day
and link to the campaign on your website to encourage email sign-ups or encourage people to follow your brand on other channels.
5. Get personal.
Personalization is extremely important, and Valentine's Day is a great time to make the most of it.
If you have the proper tools, send personalized emails that address each customer—or send them handwritten notes.
Valentine's Day can also be an opportunity to collect more information from your customer. When they sign up—or as part of an email campaign—ask them for
more information (including name, date of birth and gender).
When launching marketing campaigns surrounding the day of love, think of how you can get to know your customers better and what you can do to get closer to them.
is an entrepreneurial growth marketer in London. Connect with her on Twitter: @OliviaMartyn. A
version of this article originally appeared on LinkedIn.