To reach a mobile audience, try video without the babble
Many consumers think videos—like children in days of yore—should be seen and not heard, at least not on auto-play. Marketers should tailor their social media offerings accordingly.
Many consumers prefer video as a means to obtain news or interact with organizations online.
A certain variety of video—short spots with optional audio—has proved immensely successful but has yet to be adopted by public relations pros, corporate communicators and marketers.
As these videos remain almost exclusively the province of news media outlets, it’s clear that branding experts and marketers are missing out.
Here’s an example from Now This News:
On social media, make audio optional.
Although these videos have audio, listening isn’t required. This is important, considering that most people consume videos via auto-play from their social media news feeds.
On Facebook, “audio off” is the default for auto-play videos, and organizations are catching on. Many groups have recognized that getting the news out—even without the audio—is preferable to forcing people to turn it on.
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