Girl Scouts of America partnership brings cookies closer to home
Who needs thousands of brand ambassadors when you can have one of the biggest worldwide? The iconic cookie organization joins forces with a well-known CPG group.
Two of America’s sweetest brands are teaming up.
Pillsbury and Girl Scout Cookie are combining forces to create baking mixes. For Girl Scouts of America Cookie fans, this means you won’t have to wait until winter to get your fix.
The organizations will team up for the following baking mixes:
“We are very pleased about our licensing relationship with Girl Scouts of the USA, as our brands share a similar personality of happiness and fun—a common characteristic of bringing people together,” J.M. Smucker vice president Maribeth Burns said in a statement. “We hope these fan-favorite flavors encourage baking amongst friends and family alike.”
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