I recently read Billy Crystal’s funny new autobiography, “Still Foolin 'Em
In one passage, Crystal recalls a night early in his standup comedy career on which Jack Rollins, the well-regarded producer who managed David Letterman and Robert Klein, came to see him perform. The two men went out to dinner afterward.
Rollins wasn’t impressed.
“We had settled into a booth in a quiet restaurant when Jack said, ‘I didn’t care for what you did tonight.’ I wanted to stab him with a fork. ‘Why,’ I spit out. ‘Listen,’ he said, ‘the audience loved it, and you can do very well with what I saw, but I have no idea what you think about anything. You didn’t leave a tip.’
‘A tip?’ I managed to ask.
‘Yes, a little extra something you leave with the audience: you…Don’t work so safe, don’t be afraid to bomb. Come back tomorrow and don’t use any of this material; we know it works. Just talk. Let me know how you feel about things. What it’s like to be a father, what it’s like to be married, how you feel about politics—put you in your material. Leave a tip.’”
It seems to me that advice also applies to public speaking, given that audiences almost universally want a sense of who you are, what you’re about, and what you believe in.
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Overly scripted or memorized speeches in particular fail on this count. Too often, a “perfect” speech scores high on precision but low on connection, undermining the entire effort.
How can you leave your audience a tip by putting you in your material? Here are a few ideas:
- In a speech advocating for a specific issue, address why you got involved in the cause.
- In a sales pitch, address your initial skepticism about the product before you had an “ah-ha” moment that allowed you to see the brilliance in it.
- In an informational speech, mention how the topic you’re discussing applied to you or someone you know in a real-life situation. (This video of an insurance specialist discussing his personal investment in his product is a terrific example).
Here’s the bottom line: Leave the audience a “tip,” and you’ll look mah-ve-lous.
Brad Phillips is author of the book The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. Media Training, where a version of this story originally appeared.