There have been several reports over the last few years that Best Buy is struggling. Now, a former exec is confirming those reports.
Geek Squad founder Robert Stephens, who served as the company’s CTO until 2012, is finally free of his gag order. And he’s not afraid to sing.
Stephens recently released a two-year-old memo that he sent to the company’s leadership at the time. The memo, found here
, outlines a plan to keep the electronics retailer relevant in an era of “showrooming,” where customers visit Best Buy to get a look at the good before going home and purchasing them online at lower cost.
The memo calls for the company to create a stronger business model by hiring the best people at all costs, increasing their value proposition, simplifying the shopping experience and offering “some level of support for free beyond anything the (manufacturer) provides.”
Another interesting proposition in the memo: “Kill the social media team: EVERYONE is on the social media team. Complete integration of feedback into communications. No more press releases, or corporate speak.”
Best Buy spokesman Jeff Shelman dismissed the memo in a statement to TwinCities.com
, saying that it “does not reflect the current reality at Best Buy.”
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The article also contains some of Stephens’ unused ideas as CTO, including making the Geek Squad “the tech department for every company in America with under 100 employees.”