29 essential content marketing metrics
This infographic from Curata offers a thorough look at the types of measurement content marketers should be doing.
If you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”
It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. It’s also a question that can be difficult to answer.
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