So much of the talk in PR revolves around social media and search engine optimization, leaving many traditional tactics and ideas to the back burner. If you need a boost for your company, try one of the following out-school PR moves for a change of pace.
1. Photo advisory
A photo advisory is an old school tactic that basically involves telling anyone with a camera to “stop on by” your store because something cool is going to happen. This is usually accompanied by you, in fact, doing something cool, such as holding a contest that’s worthy of snapping a few hundred photos. Maybe you have a special guest showing up—nobody would want to miss that, would they?
2. Send out product
People like free stuff. When the free stuff is worthwhile (or better yet, awesome), they’ll talk about it. Send your latest release to bloggers, radio hosts, your dentist, whoever else you feel will blab about it to someone who will listen. Word of mouth remains a viable means of gaining momentum, and not just online.
3. Hold a Conference
It doesn’t have to be a weekend long conference (unless you’re really up to the task), but more along the lines of a webinar or press conference. You’ll want to talk about something specific in your industry rather than sell, so be prepared to do tons of research and writing and editing. The end result, though, can do wonders for your reputation. If you pull off one or two of these conferences, your audience will see you as an “expert” in your field. This gives you a big head start when a new product gets released by your company. In the eyes of your audience it’s a sure thing since you’re so knowledgeable.
[RELATED: 5 elements of “old school” PR—and why they rule]
Mickie Kennedy is the CEO and founder of eReleases and blogs at PR Fuel, where a version of this article originally appeared.