How to tell the difference between influencers and brand advocates
One gives your brand short-lived exposure (sometimes at a hefty price) while the other is your brand’s best asset.
While there’s a need for influencer outreach in most marketing campaigns, getting them on your side doesn’t always win the day or drive sales. Influencers are often “fair weather friends,” who need to incentives to talk about a brand (read: paid, given truckloads of swag, etc.) and generally stop talking when the gravy train has left the station.
Brand advocates, on the other hand, are in it for love. They’re your company’s best asset.
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