Your boss or client barges into your office and demands a viral video
or Facebook post
You start to sweat. How can you make that happen? How can you get people to emphatically click the share button when they see your content?
from WhoIsHostingThis.com has the answer. It describes why people are inclined to share certain types of content, and lists six internal triggers that
encourage people to share. Here are a few of them:
1. Social currency
People like to share things that make them look good. Give your audience content that will make them look smart or feel like an insider, and they will be
inclined to share it.
Have you ever read an article that was hilarious, shocking or inspiring, and then proceeded to send it to your friends and family? If someone has a strong
emotional response to a piece of content, he will be more likely to share it.
3. Practical value
The more useful a piece of content is the more people will want to share it. Have you ever noticed how quickly discounts or articles about the best
such-and-such circle the Web?
When a product comes with a story, it is easier for people to remember. People will talk about products or brands that are part of a larger narrative.
[RELATED: Learn why you need a content marketing plan at our content marketing boot camp.]
Check out the full graphic for more on how to make your content go viral:
(View a larger image.
Kristin Piombino is the associate editor of Ragan.com