There are several headlines around the Web this morning about Facebook. Here’s what you need to know:
1. Facebook unveils “Send” button.
The move is billed as an effort to improve the functionality of groups and possibly replace “email to a friend” buttons on websites. So far, more than 50 websites have adopted this “Send” button, including Guilt Groupe and Orbitz.com.
Here’s how it works:
Let’s say you see an article or post on a website that you like and instead of simply “liking” it, you want to share it with an individual or specific group and comment on it. So, you click the “Send” button. A box appears, prompting you to include a message and tailor it to which group or individual you want to send it.
For users, the change makes it easier to share content with small groups of friends; for Facebook pages, it provides another opportunity to rack up “Likes.”
According to Mashable
“Send counts toward the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments, and inbox messages containing a URL.”
Your website can join the more than 50 that have already adopted the Send button by visiting Facebook’s Developer Website
and grabbing a line of code.
2. Facebook’s competitor to Groupon launches today.
Deals is the social network’s effort to tap into the online discount market, dominated by Groupon and LivingSocial. Deals rolls out as a “test” in five cities: Atlanta, Austin, Dallas, San Diego, and San Francisco.
The New York Times
“[Facebook] said it hoped that its ability to tap directly into the communications and activities of networks of friends will help it offer a more compelling service than rivals. It will be easy to share deals with friends, see when a friend buys something and find offers that your friends are interested in, said Emily White, Facebook’s director for local. Facebook will focus on offers for things that are best done with friends, like concerts or events, she said.”
White said that Facebook users can receive Deals via email, but it will also likely appear in users’ newsfeeds.
Last November, Facebook launched a service also called “Deals
,” which was tied to its check-in service, “Places.” That’s been renamed Check-in Deals, PCWorld
3. Man sues Facebook for $1 for being labeled a “spammer.”
He won’t get rich from the lawsuit, but David Fagin might get his good name back.
Facebook slapped Fagin with the “spammer” label and has threatened to delete his account. He tried to resolve the issue by contacting Facebook’s support department, until he learned such a department doesn’t exist.
Fagin wrote an article for Aol
explaining the ordeal, which caught the eye of New York attorney Gillian Overland, of Overland Law & Mediation, who agreed to work with Fagin.
The press release
announcing the lawsuit included this quote, which struck me as a bit odd.
“Unfortunately, it took a murder to get regulators to force Craigslist to change their policies,” Fagan said. “In this case, it seems the only way to get Mark Zuckerberg and co. to respond to user complaints is with lawsuits.”
Comparing Craiglist murders to Facebook’s spammer label? Not sure I'd go that far.
“Obviously suing the world's biggest company for a dollar won't hurt their pocketbook,” he added, “but it might get the public debate going. And that's the main objective here.“