3 tools someone should invent for PR pros
PR pros can use a new, not-safe-for-work font to see just how many buzzwords are in their writing. What if there were similar devices to head off common embarrassments?
Dubbed “Sans Bullsh*t Sans,” the font replaces each buzzword with a (somewhat profane) Comic Sans-style censorship bar.
“Is your friend a rockstar brogrammer? Are you being asked to cause a paradigm shift? Does your co-worker have the job title ‘social media guru’? There is a solution,” reads the introduction to the font tool.
PSFK explains the font’s usefulness:
Though people likely won’t use the font as an actual typography choice, it lets users visualize what an overly buzz-worthy sentence reads like when its [sic] clouded with horizontal squares.
Along with this jargon-slashing font, it would be great to see additional PR tools for problematic behaviors:
1. “Useless Pitch Check.”
No matter how many times reporters complain about the horrible pitches they receive, there seems to be no shortage of pitches sent to the wrong publication or those sent to 50 journalists with an opening line such as, “To whom it may concern.”
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