In the hip-hop world, a rapper records a diss track
point out a contemporary’s perceived flaws and shortcomings. In the high-stakes world of mobile phone carriers, you might now see a “diss infographic.”
Prior to AT&T’s earnings call Tuesday, T-Mobile
released an infographic
that took aim at its rival’s over reliance on jargon. It was called: “AT&T Earnings Call: The Drinking Game.,” and called for participants to use a
beverage of their choice to play along when AT&T mentioned certain words or phrases in its report.
Here’s more from the T-Mobile newsroom:
AT&T and Verizon have lots in common: more love for accountants and lawyers than customers, a fear of T-Mobile and terribly boring and jargon-heavy
earnings calls (to name just a few). Since we had so much fun with the Verizon earnings call, we decided to order up another round of drinking game
goodness for AT&T’s call on Tuesday.
The general reaction on social was overwhelmingly in favor of T-Mobile:
Even T-mobile CEO John Legere hopped on Twitter to promote it.
Here are a few rules from the AT&T earnings call drinking game:
- Take a drink every time AT&T says “profitable growth”
- [Take] two drinks if AT&T mentions “Project Agile” (without once ounce of irony).
- [Take] three drinks if they refer to their customers as “people” instead of “economic units.”
- [Take] three drinks if (CEO) Randall Stephenson actually shows up to his own earnings call.
Posting a diss infographic online is a bold move, but it’s perfectly on brand for T-Mobile, which continually delights in taking aim at its competitors’
flaws and shortcomings.
RELATED: Escalate your social media game at Ragan's Disney best practices summit.
What do you think, PR Daily readers? Was this strategy too bold?