In writing, sometimes it’s the simplest words that trip up PR pros.
Is it health care or healthcare? Web site or website? Top-10 list or top 10 list?
Remembering the various spellings of words and phrases commonly used in the marketing world takes time and a bit of repetition.
Here’s a list of frequently used but often misspelled marketing terms, along with their correct spelling, style and appearance.
Healthcare or health care?
Health care is two words.
Policymaker or policy maker?
Policymaker and policymaking are one word.
In-house or inhouse?
In-house is two words, conjoined by a hyphen.
Downturn or down-turn?
Downturn and upturn are one word.
Daylong or day-long?
Daylong, monthlong and hourlong are all one word, even if Word document you’re using disagrees.
Start-up or startup?
Startup, the noun, is one word.
Googled or googled?
Googled is uppercase even when used as a verb; a perfectly acceptable usage. The verbs Google and Googling also take an uppercase "G."
Soundbite, sound bite or sound byte?
Sound bite is two words, and the second word takes the common spelling.(It's a mouthful.)
Top 10 list, Top 10 list, top-10 list or Top-10 list?
A top 10 list does not require a capital “T,” or a hyphen.
Web site, Web site or website?
- website is one word, and uses a lowercase “w.”
Groundbreaking or ground-breaking?
Groundbreaking is one word.
Best-seller or bestseller?
Best-seller is two words and joined by a hyphen.
Citywide or city-wide?
Citywide is one word and doesn’t require a hyphen.
Work force or workforce?
Fundraiser or fund-raiser?
Fundraiser, and fundraising are one word.
Timeframe, time frame or time-frame?
Time frame is two words, with no hyphen.
Dan Santow is the executive vice president of Editorial Services at Edelman. A version of this article originally appeared on his blog, Word Wise.