As far as I'm concerned, you can pretty much place people into one of the following three categories when it comes to their pharmaceutical needs:

• Those who frequent CVS exclusively;

• Those who frequent Walgreen’s exclusively;

• And those whose preference rest solely upon which of the two drug stores has the location nearest you at that moment.

While CVS Caremark is thrilled to have its loyal clientele, it’s not comfortable merely resting on its laurels. And the drugstore chain is hoping its efforts to give back to the community might sway consumers from the other two groups.

The giving back could start with you. The company is hiring a community relations manager to handle all communicative efforts with the public and stakeholders on any and all of its various giving and volunteer programs.

If you want to help CVS boost its outreach in the communities where it operates, go ahead and start the process here.

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