Many PR pros like the ease of publishing posts on LinkedIn.
Why blame them? It’s straight-forward to use and shares your content over the world.
The downside sinks in when you consider how to maximize your reach. To strengthen your post and set it apart from the crowd, scan these 7 tips:
1. Write a compelling headline
Use your post’s introduction to excite and entice readers. Tease them with what might be gained by reading your content. Be realistic, though. Don't exaggerate or over-promise.
2. Spread wisdom with relevant quotes
Quotes from historical figures or influential leaders give your post a deeper wisdom. To pull your quote apart from the story, use the inverted commas button provided in the LinkedIn CMS toolbar:
Your readers will see something like this:
“If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.” ― Stephen King
3. Share constantly.
The second you hit “publish” you have a short window of time to garner attention. If your content gets clicks, LinkedIn’s editors could feature your post on Pulse, which gives you tremendous exposure and constitutes a social media honor.
To increase your odds, share your post immediately through multiple channels; encourage your friends and colleagues to do the same.
4. Check out Pulse channels
Make reading LinkedIn Pulse part of your daily routine. See which topics beg for attention. Writing about less-featured topics will increase your chances of getting published. Find out what’s missing and capitalize.
RELATED: Free download: 10 punctuation essentials.
5. Choose a riveting header image
Eye-catching images like GIFS, infographics or original design work will work wonders for your content. Clicks matter on social media, so take the time to find an image worth sharing. If you don’t have the budget for original art, Flickr CC is a great place to find images that enhance share-ability. Be sure to add a photo credit.
6. Use your “three tags” option
The platform allows you to add three tags to the bottom of each story.
Find the tag tool here:
If your article mentions an influential LinkedIn user, tag them. If you monopolize a hashtag, be sure to include it. Readers often use tags to search for content. Find out what’s trending and apply it to your post.
7. Share your story
I finish every post I write with a link to my LinkedIn profile. I also mention my Twitter account and remind readers to hit “Follow” and add more links to my previous posts:
Influential social media users have compelling stories and are willing to interact with other users. Put yourself out there and show readers how to connect with you.
Morad Stern is a Global Dev communities manager at Hewlett Packard Enterprise. Connect with him on Twitter. A version of this story originally appeared on LinkedIn.