Sbarro announced Thursday night that it is closing 155 underperforming locations
, most of them in mall food courts. Thursday was those stores’ last day of business.
The closings, which come two years after the company filed for bankruptcy protection, mean about 1,400 people have lost their jobs with Sbarro. Many of those now-former employees took to Twitter to lament their situation:
Sbarro has apparently been searching for those tweets, because it has been spending Thursday evening and most of Friday answering them, even if they don’t mention the @Sbarro Twitter account
. It’s telling some employees to send direct messages:
It’s inviting others to call an employee hotline:
Meanwhile, the Twitter team is directing customers who are upset by their local restaurant’s closing to other locations, saying the online store locator will be updated over the weekend.
The company has also interacted with some of the jokier tweets about the store closings:
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Strangely, the press release announcing the store closings doesn’t seem to be available online. (Links to Sbarro’s press releases page redirect to its website’s home page
.) There’s no post about the closings on Facebook, either, though the company has responded to a few comments from employees and fans