Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of
thousands of tweets.
Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style
“The timeline will reorder tweets based on what Twitter’s algorithm thinks people most want to see,” Buzzfeed
reported. “[It’s] a departure from the current feed’s reverse chronological order.”
After the article went live on Feb. 5, the hashtag, “RIPTwitter” began
trending. Most notably, a handful of celebrities weighed in with their disapproval:
On Feb. 6, Dorsey hopped on his platform and addressed the controversy in a series of tweets. He did not deny the validity of Buzzfeed’s
RELATED: Keep your cool in a crisis with these 13 tips.
Twitter’s growth has stalled in favor of rival social networks like Facebook, Instagram and Snapchat. It’s likely that the timeline revamp is a direct
response to the platform’s battle to remain relevant online.