If you work in public relations or journalism, you understand that your profession is one of relationships.
The better your business relationships, the easier and more fruitful your work will be. It’s almost that simple.
Yet, not all PR pros take the time to cultivate relationships, opting rather for a spray-and-pray approach. They send press releases blindy to journalists
and hope that one of them is inspired to cover the their products and services.
WORKSHOP: Become your own media outlet and apply journalistic practices within your organization.
How do you do it? In an era where it’s increasingly difficult to find personal time to spend with people and digital relationships have become a certain
currency, how do you build those necessary relationships with journalists?
MediaMiser has some ideas—10 of them, to be exact—on how to build long-term relationships with journalists.
Check them out in the infographic below: