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5 essential iPad apps for busy PR pros

By Mickie Kennedy | Posted: June 13, 2011
For busy PR pros, the iPad is one of the best gadgets since the smartphone. The ability to do so much on the go without heavy equipment is a blessing.

However, you may not have the apps you need for your business.

Here are five that will make your job easier.

1. Dropbox

You need access to your documents at all times, plus your clients are always sending you things and time is of the essence. That’s where Dropbox comes in. It’s a real-time database of the files you need from your computer and your clients’ computers. Just drop what you need in the dedicated folder and share with whomever you like. If you’ve ever been on the go and missed some important documents, Dropbox keeps you in the loop.

2. Flipboard

Tired of going to each individual website you visit every day? Sick of typing in the URL for Facebook, Twitter, and all your favorite media pages? Then grab Flipboard. It takes all your favorite websites and organizes them into a “magazine” style format. This way you can browse everything in one handy area, including your Twitter feeds and groups. Flipboard users are also able to share and comment on articles.

3. Skype

You’re always on the go, but still need a lot of face time with your clients. Luckily, Skype has unveiled an iPad app. Call any Skype user in the world for free or dial a non-user for a small fee.

4. Desktop Connect

Oh, no! You just arrived to the big conference and you realized you left your presentation on your computer at home. Good thing you have Desktop Connect for iPad. It enables you to connect to your computer at home and get whatever you left behind.

Desktop Connect is also good if you need something that requires Flash. The iPad has no Flash support yet, so connecting to your home computer will enable you to watch Flash videos or view Flash sites.

5. Tweetdeck

Because you’re a PR Pro, you’ll need something that enables you to update all your social media accounts in one place. Tweetdeck is still one of the top social media clients out there. Tweet, reply, and direct-message all your Twitter contacts, or schedule several posts for later in the day.

It also enables you to update and follow your Facebook accounts, including any fan pages you have set up. They’re constantly updating the software, so it just keeps getting better. Plus, Tweetdeck is still free.

What would you add to this list?

This article previously appeared in PR Fuel, a service of eReleases.com Press Release Distribution.

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