Punctuation matters on social media.
The use of exclamation points and question marks can help, or hurt, the performance of a tweet or LinkedIn status update, according to a new study
by content marketing firm Compendium.
That’s not all the study found.
Including numbers and hashtags affects the likelihood that someone will click a link in a tweet or LinkedIn update. Word count is another important factor.
The study analyzed the social media statistics of more than 200 business-to-business and business-to-consumer companies.
Compendium shared the results in this infographic, which reveals five key factors that affect a brand’s social sharing on LinkedIn and Twitter. It also covers the best times to post to social media content.