Every so often, a celebrity ambassador wrecks it for all other celebrities by going all “celebrity” on everyone.
Such is the case with former Smiths front man and enigmatic rocker Morrissey.
He was supposed to appear in a series of ads for clothing company Supreme. Everything was going as planned until Morrissey took a look at the photos
Supreme wanted to use. Let’s just say he didn’t care for them.
Supreme published one of the photographs despite his disapproval, and Morrissey took to his Geocities-esque fan site, True to You, to air his grievances:
I apologize enormously for the enfeebled photograph of me issued this week by Supreme. The shot was taken in October 2015. I considered the photograph to
be fit only for a medical encyclopedia and I pleaded with Supreme not to use it. This was before I learned that Supreme were sponsored in part by the beef
sandwich pharaoh known as White Castle. Supreme were issued with a legal caution not to use the photograph and their fee would be returned. Evidently
Supreme have ignored my lawyer. No safety within the corridors of law. Ugh.
I offer excessive apologies for this association. Shame is indeed the name.
Though the White Castle reference seemed to come out of nowhere, Morrissey is a vegan and did not agree with the brand’s association with the fast-food
Not to be outdone, Supreme decided to tell its side of the story on Facebook:
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Morrissey’s response came Monday afternoon, once again on True to You:
As a matter of fact, I do not have, do not want, nor do I need, any money from the company called Supreme.
If Supreme have sent money in my name then they could track it down and reclaim it—if they had NOT printed that photograph of me for their 2016 campaign.
By running prints of the photograph they have derailed their own negotiations. This is why they are angry.
The photograph is dreadful and will help neither myself nor Supreme. Who needs it? Nobody.
Supreme were warned by my lawyer and accountant that the photograph should NOT be used. Supreme ignored this advice. Hence this mess.
I write these statements because there is no one else to write them. The joy I receive from such statements is non-existent.
Supreme is standing its ground, though its social media team is staying silent after its explanation post. What was this “enfeebled photograph” that
launched a legal dustup? Here you go:
What do you think about Supreme’s actions—and response—leading to its ambassador fallout?