Social media managers at Cadbury had an abnormally busy Easter.
Cadbury staffers can now take a much-needed break after having to field thousands of consumer complaints on Sunday about the placement of the word “Easter” on the brand’s candy packaging.
For example, WesternJournalism.com reported that what was once Cadbury’s “Easter Egg Trail Pack” is now labeled the “Egg Hunt Pack.”
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” a spokesperson told WJ.
Cadbury did remove the word “Easter,” but only from the front of the packaging. On the back, the copy reads: “Your Easter Egg has been made with Cadbury Daily Milk.”
Despite brand managers’ deflections, some consumers felt this was as an unwelcome move toward removing religion from the marketing equation. Many aired their grievances on Twitter:
Cadbury’s social media crew was on alert throughout the weekend addressing the claims individually:
As one Cadbury controversy died down, though, another quickly rose to take its place.
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Comedian John Oliver (“Last Week Tonight”) was on break for the holiday, but released a video on the topic of internet conspiracy videos. Cadbury’s famous chocolate-covered crème eggs became instant collateral damage:
One of the satirical accusations Oliver makes is that the crème eggs are part of an Illuminati conspiracy:
Here is what they don’t want you to know. Cadbury Creme Eggs were originally sold as Fry’s Creme Eggs. Oh — why did they change their name? What were they running from? Maybe their true identity. F-R-Y… Three letters — three — like a triangle. Now, take a Creme Egg, cut it in half and put it in that triangle. What does that look like? The Illuminati eye.
The theory (and its viral video) sparked some interesting reactions on Twitter:
Some users, however, were sympathetic—all to Cadbury’s branding team’s plight:
Brand managers from Cadbury have yet to respond to Oliver’s video, which is nearing one million views.