Can you feel it? Spring is coming. Many are getting the cleaning bug.
They’re cleaning their homes, cars, offices and desks, but what about a social cleaning strategy?
Many PR pros spend the last few weeks of Q4 planning for the new year. Good ideas and honest intentions get set, but once the snow melts, busy PR people
realize their ideas and intentions have gathered dust.
Use this time to knock out a 4-step checklist to clear the clutter:
1. Quit being a slacker.
Stop trying to do social media without a content calendar.
Set up a monthly content calendar filled with ready-to-go content on company goals, targets, anniversaries, special events, etc. While you’re at it, make a
list of approved responses to repeat questions and have a set of posts ready for crises.
2. Deep clean.
Have you reviewed your social media goals? Did you even set social media goals?
Review your pages, and clear up the clutter. Eliminate nonsense; remove connections that have dead pages; look for and connect with new pages and brands
that inspire you. Update your cover photo and profile photos on social sites.
Personal pro-tip: Use the same avatar on Gmail, LinkedIn and Twitter. That way, when you go from one account to another connecting with reporters or
“influencers,” they will easily recognize you.
3. Make friends with analytics.
It’s almost the end of March—and also Q1. Review your analytics using a tracking tool such as Sprout Social.
Really dive in. See what your audiences engage with and what age groups you’re reaching. Find out what parts of the world your content connects the most
with. This will help you in content development and ensure that you meet goals.
4. Read and learn.
If you’re in communications, read articles, watch videos and attend webinars every week. There’s a lot to learn, and you should learn something new each
If you work in social media, it’s important to stay updated on trends and algorithm changes. I recommend webinars by Cision, Hootsuite, Michael Smart and
RELATED: Bring PR enlightenment to your team and become a hero.
These are easy steps, but they take time. Investing in good social media strategy is always a smart way to use your time.
Breathe in the fresh clean social media strategy. Smells good, right?
Taylor Ketchum is the senior account executive and director of integrated media at
JonesPR. A version of this article originally appeared on
the firm’s blog.