Are you optimizing your press releases for search engines? Not sure where to start or which part of the press release to optimize? SEO expert Joseph Miller, of BusinessWire, has a potentially magic formula. Miller suggests spending 50 percent of your time optimizing headlines.

“Dig deep to craft a headline that incorporates important keywords while conveying your key points and … [grabbing] the reader’s attention from the start,” he writes.

Read the full story at BusinessWired.