Fact and fiction can often intermingle during an election season.
The 2016 U.S. presidential election is no different, and many brands have taken advantage of the unique marketing opportunity to hawk their wares.
Netflix launched a bona fide campaign headquarters this week to promote its hit series “House of Cards.” In its newest season, the show’s main character, Frank Underwood, is running for president. The plot presented an opportunity conjoin its fictional timeline with the days leading up to the real South Carolina primary.
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Here’s the gist from Creativity-online.com:
[Frank Underwood’s] "team"—Netflix, BBH New York and experiential shop Allied Experiential—opened up the FU '16 Headquarters in Underwood's home state of South Carolina. The public was invited to take photos, get some swag and show support for his platform of "dishonesty," "inequality" and "entitlement." The effort promotes Season 4 of the show, a teaser for which you can see here.
Dreamworks Animation is getting into the action by holding a fictitious presidential election in famed character Shrek’s home of Far Far Away. Shrek announced his candidacy on DreamworksTV yesterday:
Shrek’s competition consists of Prince Charming
and The Fairy Godmother
, all of whom have their own campaign pages on Facebook.
According to Mashable, The Far Far Away election will continue to unfold on social media platforms throughout the year, mirroring the American presidential election's timeline, and touching on topical issues.