LinkedIn has more than 70 million users in 200 countries and territories. It is now more than just a job-seeker’s billboard, it is a connection-based referral source, says Suzanne Vara on Social Media Today.

However, many are still neglecting their LinkedIn profile to focus on the flashier, sexier, and more fast-paced platforms like Twitter and Facebook.  Are you one of those people?

You may be handing over business and job opportunities to someone else. If you need to give your LinkedIn page a facelift, Vara has six tips to help you. Here is one: Update your public profile. 

It is not only searchable on LinkedIn, but also on search engines like Google and Bing.  LinkedIn profiles usually are in the top five when you search your name.

(Image via)