People have been saying the press release is “dead” for years.
Recently, marketing pro Aaron Perlut joined the macabre chorus in a post for Forbes.com
After conducting an informal survey and thinking about Perlut's remarks, communications pro Arik Hanson decided that that the oldest PR tool in the kit may have some life left in it
. Some change is required however, says Hanson. “We just have to be more concise,” Hanson writes. “Smarter. More compelling in our writing. And, make every effort to cut through the insidious, and pervasive, corporate jargon.”