Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Billy Crystal and Debra Winger couldn’t “Forget Paris;” Gwyneth Paltrow, on the other hand, is probably trying. Last weekend, the actress tweeted a photo of Kanye West and Jay-Z from backstage at their concert with the caption: “Ni**as in paris for real.” After catching serious criticism on Twitter, Paltrow defended herself, explaining that her initial tweet was merely a reference to the title of the rappers’ hit song. True, but she should’ve known it was going to anger people—unless she was delusional from one of her Goop cleanses.

Chris Martin’s other half wasn’t the only one igniting a firestorm on Twitter. Electronic company Asus was blasted for sexism after the company tweeted an image of a trade show model’s backside as she was demonstrating one of its products at the Computex 2012. The tweet was accompanied by the text: “The rear looks pretty nice. So does the new Transformer AIO.” The company later apologized.

Elsewhere in the Twitterverse, alcohol distributors are taking a huge marketing step forward as the social networking site starts testing a new age-verification tool with a select group of advertisers.

This is while Facebook is busy developing regulatory measures that would allow kids age 13 and under to join the social network.

Meanwhile, Disney will restrict junk food advertising through its media outlets, including television, radio, and online. It’s part of a growing effort to help curb childhood obesity, nixing products like Capris Suns and Kraft Lunchables from marketing to kids.

Wonder if that could affect Disney’s No. 4 ranking amid the top 50 brands on Facebook? While Target and Hello Kitty are the biggest movers on the list, the top three consist of Facebook, YouTube, and Coca-Cola.

Maybe those brands have followed OPEN Forum’s advice on the secret(s) to crafting the perfect Facebook post.

Marketers looking to make an even larger social media splash might want to look beyond Facebook and focus on upping their brand awareness through what some are hailing as the next big advertisers’ playing field: Tumblr.

Nintendo hopes it can be the next best thing in social media. The home of the Mario Bros. unveiled Miiverse, an online network created for gamers of its imminent Wii U console. You can learn more in the roughly 30-minute video below:



Of course, social media’s enormous role in marketing and PR raises an interesting question for industry professionals. What’s more important: Having grown-up with the technology (Gen-Y) or having the working knowledge of agency politics (Boomers)? Beyond Madison Avenue weighs in on the debate.