Paywalls at news outlets seem to be all the buzz.
But will they work? Or will they simply alienate readers and send more people to blogs?
Both sides of the argument have their own titans.
In one corner, you have Rupert Murdoch and his newspaper websites — including the all-new Daily
app for the iPad — most of which require a subscription.
And, in the other corner, Arianna Huffington, whose Huffington Post
recently sold to Aol for $315 million. Huffington built her blogging empire on the backs of unpaid writers and aggregated content.
Meanwhile, one of the people scoring the fight is Reuters blogger Felix Salmon; thing is Salmon isn’t impartial. He has continued to beat the drum against
paywalls. His latest post takes on The New York Times
’ strategy, which is leaning toward the Murdoch side with its plan to unveil metered content — which is basically one way to charge for content.
If you care about what’s happening in the world of traditional vs. new media this is a must-read