Let's face it, search engine optimization (SEO) is an increasingly important skill for PR professionals.

Maybe you haven't mastered SEO yet, but let's hope you're not committing one of the five pitfalls that entrepreneur Neil Patel says will kill your online ranking. Here's one of those pitfalls, an error that will drive your site way down in Google searches:

Ignoring internal pages.

Here's what you need to do to avoid it: Make sure your internal pages have really good content so that you can link to them.

Read the rest of the SEO pitfalls.