Participating in social media for brands is no longer a question of if or even how, writes marketer Adam Boyden. According to a recent eMarketer study, 80 percent of U.S. businesses with 100 or more employees will use social media marketing in 2011.

But the question many communicators have is: How do I keep track of what’s going on out there? With hundreds of apps, websites and platforms to help you monitor, track, and analyze your social media presence, which one should you use?

After evaluating dozens of options, Boyden narrowed the list to 10. No-brainers in the paid category like Radian6, Lithium, and Alterian made the list, but free tools like ReSearch.ly and Beevolve may not be on your list. What social media analytical tools do you recommend?

Read the full list.