As you look to expand your social media efforts globally for your clients or company, you cannot underestimate the power of culture. A recent MarketWatch story offers a good example of why.

The story takes a close look at Asia and how most companies in the region are slow to integrate social media networks. As the report states:

“The reasons behind Asian firms’ slow embrace of the digital world are numerous, complex and vary by geography and industry, but at the root, they are cultural.”

Read the full story.