The communications profession has changed since the days of Edward Bernays and Ivy Lee.

As we move forward as an industry, what does today’s “modern” communicator look like? If you’re in school, how do you prepare for your future career?

The Communications Executive Council has developed a grid of skill requirements that can help young and old step back and think about their role.



Read more about the grid and see a larger version of it at CEC Insider.