Media companies aren’t the only ones adopting strategies for the exploding tablet market. Retailers are riding the trend, too.
According to Deloitte, more than 25 percent of electronic tablets—iPads, for instance—will be bought by businesses in 2011, reports the Chicago Tribune
. That trend will continue into 2012, Deloitte predicts.
On Sunday, the Tribune
reported on nine retailers that are riding the iPad trend. Here are four of the retailers from the story, plus one restaurant, a sushi place in Chicago that’s replacing menus with iPads.
1. Make Up For Ever
, a cosmetic company that set up iPad stations at its boutiques in Sephora stores in New York, Costa Mesa, Calif., and Las Vegas, reports the Tribune
. Here’s how Make Up For Ever is using these iPads, according to the Tribune
The iPad is fixed to a gondola and allows shoppers to update their Facebook pages, tweet about their shopping experience and access face charts for browsing makeup combinations. Eventually customers will be able to upload a digital photo of their own faces for a virtual makeover.
2. AllSaints Spitalfields
, a British clothier, has iPads “secured to railings for customers to browse and purchase products online even as they move among racks of distressed jeans and miniskirts,” the Tribune
3. Things Remembered
, which sells personalized gifts, allows shoppers to “scroll through thousands of messages and designs for engraving on photo frames, charms and boxes,” the Tribune
is using the iPad at its bridal shops and special-occasion dress departments, reports the Tribune
. Shoppers can browse for dresses in different colors and styles on the iPad. It’s also trying out iPads at its Nordstrom Rack stores. The store is encouraging shoppers to hop on Facebook and share with their friends what they’re buying, according to the Tribune
, a sushi restaurant in Chicago, introduced iPads as menus this year. “The iPad menu and ordering system allows customers to browse sushi dishes and then, with a tap of their fingertips, submit their order,” according to a press release
. The sushi restaurant is following a trend among other restaurants worldwide that are replacing paper menus with tablets, reports Eater.com
You can read more about the companies using iPads at the Chicago Tribune