With 90 percent of business-to-business buyers using social media tools, it’s important that social media gets added to the B2B marketing mix.

But where do you start?

On his blog, B2B Marketing Insider, marketer Michael Brenner suggests four simple ways.

First, plan your strategy or define your objective. Are you looking to support your brand, drive leads, or support customers?

Second, do your homework. Find out where your target audience hangs out and what are they talking about.

Third, set your guidelines for social media. How are you involving your biggest advocates, your employees?

Last, you need to add value to every conversation through content, insight, and thought leadership.

Read Brenner’s full post at B2B Marketing Insider.

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