Anyone with a passing awareness of celebrity culture knows that Charlie Sheen has officially derailed from any track resembling sanity.

The star of the No. 1 sitcom in America, “Two and a Half Men,” hopped on the radio Thursday to wax nonsensical about a wide range of topics. He claimed he was cured of his countless ailments, and he railed against the show’s creator, Chuck Lorre.

Sheen’s publicist, Stan Rosenfeld, has likely thrown his hands up at this point (especially following Sheen’s anti-Jewish remarks on the radio).

The troubled star’s statements provoked his bosses at CBS and Warner Brothers to issue the following statement:

“Based on the totality of Charlie Sheen’s statements, conduct and condition, CBS and Warner Bros TV have decided to discontinue production of ‘Two and a Half Men’ for the remainder of the season.”

It wasn’t Sheen’s “conduct and condition” (read: trashing hotel rooms and drinking and taking drugs) that were the final straw(s), but rather his statements on the radio. Goes to show the power of words.

From public relations standpoint, it’s a classic double-edged sword. The show has never been more popular—perhaps because of the off-set hijinks—and it’s a cash cow for the network. But those same hijinks have led to the show’s being put on hiatus.

What can a publicist do when a client is unwilling to think or act rationally?

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