When Shift Communications' team says failure is a part of learning and doing business, it's not just talk.

Recently, one of the company’s supervisors sent an e-mail to her team, an e-mail that Shift CEO Todd Defren described as a “late-night pep talk.”

Defren posted the e-mail on his blog. Here’s a highlight:

"If you haven’t failed, you haven’t lived. You haven’t crashed and burned mid-pitch while chatting with a reporter, put in a forgettable performance during a new business meeting, had an idea shot down by a client or royally mismanaged a team situation."

Failure is a teachable moment—and apparently an inspirational one as well.

Read the entire e-mail at PR-Squared.