Corporate writers and editors.
Media relations pros.
Social media directors.
Marketing copy writers.
Are you one of these people? If so, your efforts can make or break your organization's social media strategy. Tell a great story and people WILL come.
Produce boring content and your social media efforts will fail.
I took this simple notion and created a conference around it. And I invited New York Times
technology critic David Pogue to host a dinner at the end of the first day to give you his thoughts. (More about this below.)
Readers of PR Daily
know we love lists. Here's my list for this conference.
6 facts to help you decide whether to attend:
1. What's the name of this event?
Simple. The 2011 Content Summit for PR and Corporate Communications. It will be held at the NASDAQ/OMX site off Times Square. (Teaser: Ever ring the closing bell? Want to?)
2. Who should attend?
Anyone involved in creating content for his or her organization. Employee publication editors. Twitter managers. Facebook community managers. Intranet editors. Media relations pros. Social media directors.
3. What will we learn?
Lots of stuff. But here are four quick points.
• How to create videos for customers, the media, and employees without busting your budget
4. Who will be presenting?
• How to tap the hidden expertise of your employees and share it throughout the enterprise
• How to build and maintain a Facebook page and Twitter feed that builds brand loyalty
• How to use storytelling to engage the media and spark buzz and conversation around your brand
A lot of amazing people. Check out our conference page
to see the list of speakers.
5. What ELSE is happening at this event?
Glad you asked. We're ringing the closing bell at NASDAQ at the end of our second day. We did this last year, and it was a lot of fun.
Take a few seconds and watch last year's video.
6. Is that it? Just a great conference and bell-ringing ceremony?
Well, there is one more thing. I'm hosting a networking dinner on Apr. 7 that will include a discussion with New York Times
tech critic David Pogue.
The dinner is on me, but it's limited to 30 attenders. So, as they say in the marketing world: “Don't delay. Register now.”
Note: Many of our readers will know David from this wildly popular video interview he did with me on PR pitching. You'll love it. Trust me.