PR pros and marketers, what do you think about this statement:
“Affiliate marketers looking to drive traffic to their sites and make more money should write press releases”?
That’s the lead to a press release
that went across the wire this morning from publicity consultant Dan Janal, president of PR Leads Plus.
“Press releases are a great marketing tactic to help entrepreneurs attract new prospects and get new leads for joint ventures and affiliate products. Affiliate marketers can build their lists, get more prospects, and create a viral marketing campaign by sending press releases.”
What do you think? Poppycock—or are press releases an effective sales device for marketers?