“Social TV” is the latest trend for youngsters, according to this report by the BBC.
“A recent study from marketing agency Digital Clarity found that 80 per cent of [people younger than 25] used a second screen to communicate with friends while watching TV, and 72 per cent used Twitter, Facebook, or a mobile app to comment on shows.”
At the moment, “social TV” is little more than watching the box with one eye and tapping away on your mobile with the other, but the BBC says that TV executives are already exploring ways to enhance and further the trend.
Social media bosses are just keen to jump on the bandwagon. Robin Sloan, from Twitter's media partnership team, told the BBC:
“It's remarkable because the Twitter conversation will be going along a few tweets here and there and as soon as a new episode premieres or the Oscars start or a game kicks off, the tweets per minute skyrocket and we see it multiply 10, 20, 50 times and it stays like this until the show ends.”
Read the full story at the BBC