This video is my all-time favorite example of a media interview gone wrong. It also shows the risks inherent in being named Guy.

In 2006, Guy Coma showed up for a job interview at the BBC in London, but due to a mix-up he wound up on the air as an online music expert.

He handles it superbly. It’s a great case study on how even a clueless interview subject can be coached by a skilled reporter to give a reasonably sensible interview, even if they are unqualified.

Still, don't take any chances with your media training. All new spokespersons should be accompanied by a PR rep when they attend interviews.



I never tire of seeing his facial expression when being introduced!

A version of this story first appeared on the blog Public Relations Princess.